Article
Four checks, in the order they are worth doing. They take about a minute.
The checks
This is the big one. If ingredients appear without milligram figures, or under the words proprietary blend, you cannot compare the product against anything.
Fifteen ingredients in one serving usually means small amounts of each. A short list is often a better sign than a long one.
Support, promote and help maintain are allowed. Treat, cure and prevent are not. A label using the second set is a label to walk away from.
GMP-certified and FDA-registered describe the facility, not the product. Useful, but not the same as approval — the FDA approves no dietary supplement.
Applied here
On check two, BreathiZen does well: four ingredients, all named. On check three it does well too — the language stays on the right side of the line. On check four it is unremarkable, which is fine.
On check one, the important one, it does not publish amounts. Nor do most of its competitors, which is context rather than an excuse.
We would rather tell you that than let you discover it after paying.
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